Research
Notes on measuring AI search
NuGEO publishes the measurement rules and selected work on itself. Customer evidence stays private unless the customer authorizes publication.
Start with the self-audit
Our launch audit found the NuGEO name attached to several unrelated companies. The first note shows what we changed and what must happen before we call it fixed. The two guides explain the category and what buyers should demand from a report.
When AI systems confused NuGEO with other companiesWhat the launch audit found, what changed, and the test we will run next.Read field note →How to evaluate a GEO report providerNine questions about saved answers, source trails, privacy, and the handoff to implementation.Read guide →What is generative engine optimization?A working definition of GEO, its overlap with SEO, and the limits of crawler controls and answer sampling.Read guide →
Research should expose its limits.
Each field note will name the question, sample, date, and limitations. A screenshot without those facts is not a benchmark.